5 Easy Tips to Take Your Website to the Next Level
5 Easy Tips to Take Your Website to the Next LevelAugust 18, 2016
Having a newly designed website gives your business a measurable boost over your competition. But website redesigns go well beyond beauty and functionality. Here are 5 tips to take your website to the next level.
Running a successful website means reaching beyond the computer screen to really connect with your customers. Writing and posting regularly to a blog keeps your website fresh and relevant by bringing customers back to your site again and again. They are reading something new with every post, which means you can expose them to a wide range of products and services.
Blogging also gives you the opportunity to capture valuable information about your consumers; if they subscribe to your blog, they get updates every time you post new content and you can use their subscriber information to build an email campaign. Blogging costs nothing if you write the content and post it yourself. Be sure to include words in your content that help with SEO (Search Engine Optimization).
Blogging is an interactive way to build relationships. Ask people who read your blog to leave comments. Ask what they think about your topic. Think of it as an ongoing customer feedback survey. Tell them about ideas you have. Give them a few options on a product or service you offer and really listen to what your target market is saying. You have a direct (and free) line of communication and this responsive dialogue gives consumers a chance to feel invested in your business.
2. Make It Responsive
Did you know that 85% of all web traffic comes from mobile devices? Using Responsive Web Design (RWD) means a desktop website responds to the device it’s being viewed on and makes the appropriate adjustments. On a phone, content may appear in one column, while on a tablet, it may appear as two columns. Images are flexible sizes, the font size is a little larger, navigation is simplified. Whether viewing the site on a tablet, phone or laptop, RWD means your customers won’t be frustrated by a site that loads incorrectly or is difficult to explore. Consumers spend less than 15 seconds on a website before making a decision about a business. Unfortunately, much of the internet is not mobile-friendly. Making your website responsive may be something your competitor has not even considered.
3. Engaging Photography
The photography on your website needs to be beautiful and highly related to the product or service you’re selling. If it looks like you haven’t put any effort into the way your website looks and feels, consumers assume you haven’t put any effort into your products either. Ditch the anonymous handshake photo. Join a service like iStock, which gives you access to the work of thousands of professional photographers who sell their images to the company. Even using your own photography is better than a generic picture of a lightbulb!
4. Call to Action
Creating a Call to Action (CTA) turns potential customers into valuable leads. A CTA is a graphic button on your website leading customers directly to a landing page that asks them to take some kind of action. If your blog post was compelling, it is likely they will click through the CTA and consider the product. Another way to use a CTA is linking your content to a short form that gathers their contact information so you can reach out to them. This is great way to make them an interactive contact. Here are some examples of CTA:
- Get a quote now — Button leads to a landing page with a short contact form
- Subscribe today — A quick way to gather their email address for newsletters and blog posts
- Add to cart — Products, Ebooks and whitepapers
- Start a free trial — Leads to a landing page with trial options vs. full service options
- Share now — Creates a link between your website and social media
5. High quality content
“Quality” is not subjective in marketing terms. When you post content to your website, whether it’s a photograph, infographic or blog, consumers will make a snap judgement on whether or not you are credible. They’re looking for THE authority on the subject. We spoke of this earlier with regards to photography, but you need to be sure your videos, text and graphics are of the highest quality.
Search engines MUST give browsers the most relevant and reliable search results — it’s their business model. We will go deeper into search engines in a follow-up post, but you should know that Google does not rely completely on sophisticated algorithms to determine where your website falls in the rankings. There are humans reviewing the top results for typos, bad grammar, lack of expertise, page layout and more. They do place more emphasis on some business sectors than others, but having professionals review your content, hiring a copywriter or sitting down for a marketing consult guarantees your website has what Google and your customers are looking for.
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